WIS Logistics

5600 South Westridge Drive
New Berlin, WI 53151


What's makes W.I.S. Logistics different than the rest?

We are a family–owned 3PL that treats your freight like our own.   We know you by your name -  not by your customer Id number. Our logistics team works directly with each customer to understand your individual needs.  We aim to provide personalized customer care and customized logistics solutions for every customer.  This has been our goal since we started the company twenty one years ago.  

Instead of hearing all the reasons your 3PL can’t help you  - experience the difference at  WIS Logistics.  Our goal is to provide the best customer service our team of specialists can provide. We take care of you AND your freight. 

•Large – and small – companies benefit from our negotiating power. • We negotiate  rates with our core carriers specifically for your account based on risk, liability and service. The carrier knows who YOU are and they understand YOUR individual needs.   

Many 3PL’s offer low pricing based on general pricing that they have negotiated with the carriers. On the surface this is great; however, it leaves you with no relationship with the carrier, your freight is one of thousands of pick-ups. The lack of attention and accountability can lead to missed pick-ups, missed deliveries, claim issues, and inspections. When there is an issue, the burden of proof is on you, and little to no help is available to solve the problem. 

Your business will benefit from the way we do business.   That's why we have retained such great business relationships and employees over the years. 



Leo Finley
Vice President
(877) 947-0908


Angie Blattner
General Manager

Started in:


  • Milwaukee 7

Core Competencies:

Transportation brokerage for domestic and international shipments,  Supply Chain/freight management and consulting.  Our services cover a wide range of options: LTL to Truckload, Specialized, Oversized and Exhibit/Tradeshow systems.  We determine the best mode of delivery and track it from beginning to end.   We're known for our outstanding customer service and attention to details.    Industries include: Energy, Manufacturing, Healthcare, Paper Robotics, Government, Medical Equipment, Conveyors, Automotive Parts, Roofing.


Minority-Owned Business Enterprise; Future 50 Award Recipient; Top 10 Business Waukesha County

Damage Control in the Field

A customer was having tremendous difficulty with a new product line.
[expand title="View More – Expand/Collapse"]The product does not stow well in a trailer, resulting in load shifts and damaged product. Attempts to repackage and create new load patterns did little to alleviate the problem. The customer’s response to a load shift was to bring the freight back to the manufacturing location, re-work it, and re-ship it, which would subject it to the same hazards of shifting all over again.

W.I.S. suggested using one of its carrier partners to repackage the product in the field. Our partner had numerous locations close by the customer, minimizing the potential for shifting. Damage is minimized, and the cost of returning and reshipping the product is eliminated.

Even with the cost of field service and shipping replacement packaging, the savings are significant. In the last 6 months of 2013 the customer realized an estimated $50,000+ in savings using this inventive solution from W.I.S.[/expand]

Enhanced Reverse Logistics  A customer had regular returned goods shipped to them from their customers: warranted product, items that were traded for upgrades, overstock.
The previous process of arranging returns was to issue a Return Goods Authorization, fax a bill of lading to their customer and instruct them to ship it collect. Because of poor visibility, many return shipments were lost or damaged.

This customer required several W.I.S.Logistics service products, beginning with CustomTrax - our customized rating/routing system where the manufacturer enters the RGA information in the system, which makes it immediately available at the W.I.S. Logistics office.

W.I.S.Logistics then uses a personal, hands-on approach to contact each shipper and ensure that the product is ready and packaged for shipment, that someone is there to load a truck, and that any specialized needs for pickup (stretch wrap, liftgate, etc.) have been managed. The BOL and labels are then faxed or emailed to the return shipper. Then and only then is a truck called in to make the pickup.

Each shipment has tracking information available and visible to the customer the day after pickup. But W.I.S. Logistics provides additional support by tracking and tracing every shipment each day it is in transit. Reporting is available to the customer so they can monitor the status of each RGA.

The customer’s entire return logistics program is streamlined, shortening return cycle and warranty replacement times, preventing dock congestion and creating visibility for every RGA issued.[/expand]

Cost Savings Through InnovationA customer manufactures fragile, high-end store fixtures and point-of-purchase displays.
Their method of shipping was to use moving companies exclusively, because moving vans have protective equipment and ramps for unloading. In addition to extremely high rates charged by moving companies, service is limited unless the customer pays a premium, and additional insurance must be purchased as well.

W.I.S. Logistics teamed with several of its carriers to purchase offloading ramps. These carriers then load the fixtures into full logistics trailers, strap them in carefully, and include a pallet jack with the ramps for destination.

The difference was astounding. The customer realized a significant drop in their transportation expense, had transit times cut by 50% or more, and their need to purchase additional insurance was eliminated because W.I.S. Logistics carriers cover the full value of the load.

In addition, W.I.S. Logistics daily tracing provides accurate transit information to the manufacturer’s customer service team, as well as their customers at destination. With ETAs no longer a matter of guesswork, installers can plan for the timely arrival of the equipment, enabling them to schedule their crews more efficiently.

Supplier to the Defense Industry:
No, never supplied to the defense industry

Number of Employees:

We are:
  • Minority Owned
  • Woman Owned

Import: Yes

Export: Yes


  • Automotive
  • Aviation and Aerospace
  • Defense Industry Supply Chain
  • Energy Systems
  • Food and Beverage
  • Forest Products-Packaging-Lumber
  • Foxconn
  • Lakeshore Manufacturing Cluster
  • Marine Manufacturing
  • Water Industry - Technology or Manufacturing
  • Wisconsin Wind Works


  • None

Markets Interested in Serving

  • Advanced Manufacturing
  • Agriculture Equipment
  • Aviation and Aerospace
  • Chemical Manufacturing
  • Construction
  • Energy: Compressed Natural Gas
  • Energy: Oil and Gas
  • Food and Beverage (FAB)
  • Medical Devise Manufacturing
  • Mining Equipment
  • Paper Converting
  • Renewable Energy: Biofuels or Biogas
  • Renewable Energy: Wind Energy
  • Transportation Manufacturing
  • Water Technology or Manufacturing


  • Additive Manufacturing / 3D Printing
  • Architects and Design
  • Components, Parts and Hardware
  • Concrete Products and Mfg
  • Construction and Installation (incl. construction materials)
  • Distribution of Materials and Hardware - Wholesale
  • Education and Training
  • Electrical: Wire, Wire Harnesses, Control Systems, Electrical Construction
  • Employment Agencies / HR Services
  • Engineering, Scientific and Technical Services
  • Health Care Services (Wellness, Health care providers and suppliers)
  • Import-Export Services
  • Logger, Timber Harvesting
  • MRO - Aviation Maintenance, Repair, Overhaul
  • Manufacturer / Service
  • Manufacturing Coatings: Paint, Plating, Powder Coating, Etc.
  • Manufacturing: Automation Technology
  • Manufacturing: Chemical
  • Manufacturing: Composites
  • Manufacturing: Food Products / Ingredients
  • Manufacturing: Machinery and Equipment
  • Manufacturing: Machining, Fabrication/Tooling
  • Manufacturing: Metal Stamping
  • Manufacturing: Metals - Foundries and Forges, Steel
  • Manufacturing: Paper, Packaging, Netting, Printing
  • Manufacturing: Plastic Injection Molding and Extrusion
  • Manufacturing: Power Generating Equipment and HVAC
  • Manufacturing: Wood Products
  • Marketing and Public Relations
  • Real Estate Developer/Project Management
  • Safety - Fire Protection/Work Clothing/Safety Products
  • Sustainability - Recycling services and materials
  • Transportation, Logistics, Warehousing
  • Utilities, Power Generation and Distribution

Manufacturing Tier

  • Other Tiers: Companies sometimes find it convenient to distinguish other tiers. Tier three companies supply tier two firms. Tier four companies are the providers of basic raw materials, such as steel and glass, to higher-tier suppliers.



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