Redevelopment Resources

722 Traveler Lane
PO Box 14357
Madison, WI 53718


Redevelopment Resources has served the private and public sector by consulting on projects related to community and economic development, business growth, public incentives, downtown redevelopment, deal structure/finanincing, business recruitment, business retention, industrial park feasibility studies, retail market analysis, economic and fiscal impact analysis, retail consulting, grant writing, Tax Increment Financing consulting (to municipalities for creation of districts as well as to developers for creative funding and incentive ideas). We engage in planning and implementation of economic development strategies, downtown revitalization plans and community development strategies.  We also support organizations with operational strategies for leveraging public and private sector support. 



Kristen Fish-Peterson
CEO/ Principal


Brooke Froelich
Project Manager

Started in:


  • Madison Region Economic Partnership Inc. (MADREP Tab)

Core Competencies:

market analysis, strategic planning, downtown revitalization planning and implementation, economic impact analysis, incentives advising, economic development planning and implementation, business attraction, business retention and expansion, business consulting, industrial park feasibility, master planning, organizational structure development (creating and/or energizing Redevelopment Authorities, Community Development Authorities, private economic development organizations) and more.


Targeted industry analysis and market analysis projects:  City of Elkhorn, WI; Portage County, WI; Landglade County, WI; Greater Fremont Development Corportation, Fremont, NE; Brixmor, Inc; Kewaunee County, WI; Village of Mukwonago, WI; Verona, WI; Appleton, WI;  Forest County Potowatomi Community; 

Downtown Revitalization Planning:  Fond du Lac, WI; Eau Claire, WI/ South Barstow BID District; Watertown, WI; Merrill, WI; Pulaski, WI; Wisconsin Dells, WI; Brady Street BID, Milwaukee;

Economic Development Strategic Planning:  West Bend, WI; Marshfield, WI; Verona, WI; Rothschild, WI; Merrill, WI; Pulaski, WI;  Two Rivers, WI; Mukwonago, WI; Watertown Economic Development Organization; 

Impact Analysis of projects or programs:  Erie County (NY) Industrial Develoment Agency; Mukwonago, WI; Carroll Street Hotel/Ascendant Holdings, Madison, WI; Private group of investors, Whitewater, WI; 

Estimated Annual Gross Sales:
$0 - 10 Million

Supplier to the Defense Industry:
No, have never supplied to the defense industry, but would be interested in doing so

Number of Employees:
0 - 10

We are:
  • Woman Owned

Import: No

Export: No

Export Countries:


  • Automotive
  • Aviation and Aerospace
  • Defense Industry Supply Chain
  • Energy Systems
  • Food and Beverage
  • Forest Products-Packaging-Lumber
  • Foxconn
  • Lakeshore Manufacturing Cluster
  • Marine Manufacturing
  • Water Industry - Technology or Manufacturing
  • Wisconsin Wind Works


  • None

Markets Interested in Serving

  • Advanced Manufacturing
  • Construction
  • Renewable Energy: Biofuels or Biogas
  • Renewable Energy: Wind Energy
  • Water Technology or Manufacturing


  • Education and Training
  • Financial Services (Banks, Accountants, Insurance)
  • Professional and Business Services
  • Real Estate Developer/Project Management

Seeking local sources for:

Manufacturing Tier

  • N/A: Not a Manufacturer

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