Living As A Leader

13890 Bishop's Drive
Suite 370
Brookfield, WI 53005


Living As A Leader



Aleta Norris


Nancy Lewis

Started in:


  • Milwaukee 7

Core Competencies:
Most leaders are promoted into leadership roles because they are high-performing individual contributors. The challenge for leaders is this: doing and leading are very different. Using a unique combination of training + coaching + success assurances, we develop people - from the rising star just promoted into a leadership role to the long-time leader - into highly effective and productive leaders. To achieve the results you seek, we offer steady-progress-over-time approaches or customized services to fit any situation. Our specialties: leadership training and coaching for front line, middle management and senior leadership; train-the-trainer certification; learning technology tools; executive team development; process dialogue; 360-degree feedback assessment; custom coaching; DISC team working sessions.

For more than twenty years, Living As A Leader has supported the development of leaders at all levels. More than 500 organizations of all sizes and across a variety of industries have chosen to partner with Living As A Leader because of the effectiveness of our systemic approach to developing individual leaders and corporate leadership cultures.

Living As A Leader currently serves 125 organizations in more than 30 states. Starting in 2017 we began work in Mexico and in 2018 will be launching client projects in Australia and Dubai.

With much of our experience in the manufacturing and industrial arena, we have developed processes to seamlessly work across multiple sites and shifts. Other design features include language translation, eLearning and mobile app reinforcements, just to name a few.

No matter the industry, our customers consistently give us high ratings. They appreciate the quality of our comprehensive system approach, the pragmatic nature of our curriculum and the experience and approachability of our facilitators and coaches.

Having effective leaders throughout your organization helps increase profits and productivity. Below are examples of ROI reports shared by senior leaders of our customer organizations:

“Three years consecutive, we have had ZERO personnel related litigations. The scene wasn’t always so pretty for us HR folks. There simply has to be a strong correlation to the way our leadership has evolved under your program. Your leadership messages fundamentally enhance our skills, but always surprise us with content we didn’t realize we needed. On the classic scale of 1-10, our participants graded YTD training a 9.2 (implementable value).”

- VP of HR, 200-employee organization

“Employee engagement is up. Absenteeism is reduced. Our teams are more productive. We see clearer expectations, fewer meetings and better interpersonal skills among staff. I find myself less likely to say, ‘I need to call a headhunter to fill a role.’ Instead, I ask, ‘Who can we develop?’”

- Factory and Distribution Center General Manager, 5,000-employee international adhesives company

“The Living As A Leader® System offered our business leaders a common language to enable them to achieve company goals as we were experiencing significant growth through acquisition. As a result, relationships between the leaders improved as did the overall culture. By strengthening the leadership team, our company effectively brought the new locations into our culture in half the time of previous acquisitions, with less than five percent employee turnover.”

- Director of Marketing, Communications and HR, 150-employee truck dealership

“Last year, our employees made 89 calls to the HR Hotline. Six months into this year, with only two Living As A Leader workshops completed, we have seen an 80% decrease in the number of calls to our HR Hotline. We attribute this to our leaders’ ability to address situations honestly and respectfully."

- CEO, 4,000-employee organization

Estimated Annual Gross Sales:
$0 - 10 Million

Supplier to the Defense Industry:
No, have never supplied to the defense industry, but would be interested in doing so

Number of Employees:

We are:
  • Woman Owned
  • Other
  • Small Business

Import: No

Export: No


  • Automotive
  • Aviation and Aerospace
  • Defense Industry Supply Chain
  • Energy Systems
  • Food and Beverage
  • Forest Products-Packaging-Lumber
  • Foxconn
  • Lakeshore Manufacturing Cluster
  • Marine Manufacturing
  • Water Industry - Technology or Manufacturing
  • Wisconsin Wind Works


Markets Interested in Serving

  • Advanced Manufacturing
  • Aviation and Aerospace
  • Chemical Manufacturing
  • Construction
  • Energy: Compressed Natural Gas
  • Energy: Oil and Gas
  • Food and Beverage (FAB)
  • Medical Devise Manufacturing
  • Mining Equipment
  • Paper Converting
  • Transportation Manufacturing
  • Water Technology or Manufacturing


  • Education and Training
  • Professional and Business Services

Manufacturing Tier

  • N/A: Not a Manufacturer

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