We help entrepreneurs grow their $1M to $10M+ companies. Using the Principle of 80/20 will skyrocket your results whether you run a B2B or B2C business.
You probably know that your top 20% generates 80% of your revenue and profit. Did you know your top 4% generates roughly 65% of the revenue? A good rule to know is that the top 20% buy 4 times the average customer. The top 4% buy 16 times the amount of the average customer.
First, we identify who your ideal clients are (your top 20%) and what characteristics they have. What industries do they reside? What products or services do they buy?
Secondarily, why do your top clients buy from you? What is your unique selling proposition (USP)? What do you do well but you’re not able to explain to the marketplace? What innovation can you bring to the market that will make your top clients wish list?
Identifying your ideal target audience will allow your marketing to be laser focused. Now you can innovate your services and products to fit exactly what your ideal target audience wants and needs.
You can then build marketing and sales systems that incorporate your Unique Selling Proposition and clone your top clients.
- The New North
80/20 Sweet Spot Strategy Assessment
Watch the video about why you need to Duplicate Your Top Clients
Step 1: Assess the current state of the business
Benchmark Assessment – Snapshot of where you are Financial, Employee Engagement, Sales Traffic, Production [Manufacturer only] and Owners leverage of his/her time.
Declare your Guiding Principles: What are the 3-5 rules you will never break—in business, and in life? What do you stand for? Where do you draw the line on who you will deal with and what you will do? What do you absolutely have to have in place in order to connect with someone? Who are you not willing to associate with?
Fill out and analyze your 80/20 Sweet Assessment Spreadsheet
Find Your Ideal Top Clients. What are they’re characteristics?
Most Not Wanted List.
Look for commonalities and innovate. After you have identified several top clients, look for commonalities.
Get some advice by seeking the counsel and advice of those you plan to serve. Never launch a new innovative initiative without getting feedback from your best customers first.
It’s easy to get distracted by the “shiny balls” disguised as opportunities. When opportunities arise, check them against your vision and/or mission. If the opportunity is in alignment with your mission and moves you closer to your vision, they are REAL opportunities. If not, it is simply a distraction.
Step 2: Identify Your Unique Selling Proposition and Innovation
Your Unique Selling Proposition is what makes you authentically different from your competition. It is the combination of your area of Innovation, the niche market you serve, your mission statement, and your Guiding Principles. It's what makes you stand out from the crowd. We will create your USP Unique Selling Proposition message from this discovery.
Wish List Client Interview: Now that you know who your best clients are, you can start to create and refine your USP to match what your top clients want. Your offering must also be aligned with your mission, and your top strengths, but the greatest success comes when your biggest strength and your USP are in line with something that your best clients highly value.
Zero in on your Area of Innovation [AOI]/USP. What’s your “thing”? What makes your business unique? Remember, you can’t be all things to all people. You can only be ONE thing to a group of important people – your best clients. Where do you want to or already really innovate – quality, convenience or price? Refer back to your “Wish List Interviews” for answers. Pay attention to what is a good fit for your company’s strengths, is in line with your purpose and mission, and that your top client’s value
Create Your USP Message: Your Unique Story to share with the world in every communication from answering the phone, sales scripts, and every marketing piece.
Step 3: 80/20 Sweet Spot Marketing Plan
We create a plan to implement your tactics: Use the answers from the Wish List Interview and the Concentric Circle Marketing Interviews to help you create your customized marketing and selling system to attract more ideal clients.
Supplier to the Defense Industry:
No, never supplied to the defense industry
Number of Employees:
0 - 10
- Aviation and Aerospace
- Defense Industry Supply Chain
- Energy Systems
- Food and Beverage
- Forest Products-Packaging-Lumber
- Lakeshore Manufacturing Cluster
- Marine Manufacturing
- Water Industry - Technology or Manufacturing
- Wisconsin Wind Works
Markets Interested in Serving
- Advanced Manufacturing
- Agriculture Equipment
- Aviation and Aerospace
- Chemical Manufacturing
- Energy: Compressed Natural Gas
- Energy: Oil and Gas
- Food and Beverage (FAB)
- Medical Devise Manufacturing
- Mining Equipment
- Paper Converting
- Renewable Energy: Biofuels or Biogas
- Renewable Energy: Wind Energy
- Transportation Manufacturing
- Water Technology or Manufacturing
- Marketing and Public Relations
- N/A: Not a Manufacturer