C. Blohm & Associates, Inc. (CB&A)

Contact:
6082167300
Email
Location:
5999 Monona Drive
Monona, WI 53716

Description

C. Blohm & Associates, Inc. (CB&A) is an integrated marketing agency based in Madison, Wis.  We are experts at diving deep into the education and workforce development verticals, and our nimble team reacts quickly to resolve challenges and seize opportunities.

Founded and led by Charlene Blohm since 1991, CB&A has worked with more than 150 U.S. and international firms serving the K-12, career and technical education, workforce development, early childhood, higher education and special needs markets. Our core service areas focus on marketing, public relations, content and social media.

CB&A has won many awards for outstanding client services and is considered the premiere public relations and marketing firm in education markets. We help our clients grow through integrated campaigns that follow the buyer’s journey from awareness to purchase, and research to enrollment. Campaigns are metric-centered and data-rich analyses focused on targeted outcomes and bottom-line impact.

 

Primary

Charlene Blohm
President & CEO
+608.216.7300
Email

Secondary

Emily Embury
Vice President
+608.216.7300
Email

Started in:
1991

Locations:
1

Region:
  • Madison Region Economic Partnership Inc. (MADREP Tab)

Core Competencies:

C. Blohm & Associates, Inc. (CB&A) is an integrated marketing agency focused on the education, special needs and workforce development industries. Our core service areas focus on marketing, public relations, content and social media.

Marketing

We create fully integrated education marketing campaigns that build brand awareness, establish thought leadership and generate demand for your products and services. We use key metrics to track your success, so we know exactly what’s working and where we need to fine tune our efforts to accomplish your objectives. The result is better visibility, more highly-qualified leads, excellent job candidates, improved employee retention, stronger customer employee engagement – and increased sales.

Marketing makes your brand relevant to potential customers. We help you find and recruit a skilled workforce and grow your business with the right mix of marketing strategies, including SEO, SEM, inbound marketing lead generation, social, research, and special events.

As your marketing partner, CB&A watches the trends, understands your competition and is nimble when things need to change. We develop strategic marketing plans to meet any goal, complete with KPIs to measure bottom-line impact.

  • Marketing Automation
  • Content Marketing
  • Website Development
  • Ambassador Programs
  • Special Event Management
  • Recruitment Fairs
  • Workforce Development Programs

Public Relations

Awareness is the first step to attracting customers. Generate leads with a PR strategy that creates demand for your brand.

Visibility matters. Stand apart by finding the right audience for your product, leading the conversation on topics that matter and crafting your message in a way that resonates. You’ll see the ROI in referral traffic, qualified leads and loyal customers.

  • Media Relations
  • Internal Communications
  • Thought Leadership
  • Reputation Management
  • Opinion Surveys
  • Crisis Communications

Content

Demand generation is fueled by content. Use this content to drive leads to fulfill your marketing and sales goals.

Content makes the most impact when it aligns with what people are searching for online. We conceptualize and develop content that attracts and educates your buyers. Then we promote this content through a combination of earned, paid, owned and shared media to generate highly qualified leads.

  • Content Audit
  • Content Concept
  • Content Development
  • Content Promotion
  • Native Advertising

Social Media

Amplify the reach of your content with social media. Build relationships and trust by engaging your audience on key social platforms.

Social media marketing attracts qualified, new audiences to your website. We implement strategies that engage prospects and strengthen customer relations. People do respond to social media advertising. These people, if targeted correctly, will become more than just fans. They’ll become your customers.

  • Content Creation
  • Channel Management
  • Community Engagement
  • Social Media Advertising

Results

A marketing strategy is only as good as the business results it generates. We follow measurement principles established jointly by the American Marketing Association and Public Relations Society of America. Tailored key performance indicators measure outputs, outcomes and bottom-line impact, using a sophisticated blend of media intelligence platforms and analytics tools. This data-rich approach will showcase the return on your marketing investment.


Portfolio:

CB&A has won many awards for outstanding client services and is considered the premiere public relations and marketing firm in education markets. We help our clients grow through integrated campaigns that follow the buyer’s journey from awareness to purchase, and research to enrollment. Campaigns are metric-centered and data-rich analyses focused on targeted outcomes and bottom-line impact.

CB&A’s client family ranges from early stage Davids to multinational Goliaths:

  • Crayola
  • Dremel
  • Discovery Education
  • Kelly Educational Staffing
  • Pai Technology
  • Smithsonian Center for Education & Museum Studies
  • Pokémon
  • Software & Information Industry Association (SIIA)
  • Wisconsin Center for Educational Products & Services

Estimated Annual Gross Sales:
$0 - 10 Million

Supplier to the Defense Industry:
No, never supplied to the defense industry

Number of Employees:
11-49

We are:
  • Woman Owned

Import: No

Export: No

Export Countries:

Directory

  • Automotive
  • Aviation and Aerospace
  • Energy Systems
  • Forest Products-Packaging-Lumber
  • Foxconn
  • Water Industry - Technology or Manufacturing
  • Wisconsin Wind Works

Certs

  • Other: Hubspot

Markets Interested in Serving

  • Other
  • Marketing, Workforce Development, Training

Categories

  • Education and Training
  • Marketing and Public Relations

Seeking local sources for:

Manufacturing Tier

  • N/A: Not a Manufacturer

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