American Pride Industrial Equipment and Services

1978 Commercial Way
Suite A
Green Bay, WI 54311


American Pride Industrial Equipment and Services LLC, Wisconsin Certified DVB / Service-Disabled Veteran-Owned Small Business. Authorized Manufacture Representatives for over 350 US Manufacturers of Industrial Equipment - Bradley Corporation, Kennedy Manufacturing, Justrite, Tennsco, Hallowell-List, Pro-Line Inc., JJ Keller, Wright Tools, Wausau/Everest, Kena Mfg, Stanley/Vidmar/Lista, NoTrax/Checker Matting, Vestil Mfg, Free Axez Flooring



William Capelle
Directorof Operations


Jay Giese

Started in:


  • The New North

Core Competencies:
Ergonomic Solutions, Environmental Supplies, Safety & Security, Industrial Equipment, Institutional Equipment, Custom Fabrication, Machining and Engineering Services. Our Services include: - Machine Building and Heavy Fabrication - Custom Engineered Solutions - Production Machining - Engineering - Design/Build Services - Fabrication Services - ASME Pressure Vessels, Tanks and Equipment - Government Consulting - Sub Contracting - Tool Kitting - Design & Ergo-Lean - 5S - Prototype Fabrication and Machining - Custom Work and Lab Benches - Complete Turn Key Project Management

Government Contracts:

Specialty Tooling – Pneumatic Scalers – US Navy

W912LM-15-P-4032 Snow Plows – Air Force NG

N0018913PZ191 Stainless Steel Kick Plates – Navy

N6883609P3231 Specialty Ladders – Navy

W9098S-14-D-0042 5-Year IDIQ Hyd Tools – Army

Security Seals Kadena AFB – Japan – Air-Force

Specialty No-Marr Straps - Navy – Puget Sound

Transportation Training Manuals – Army

Infrastructure: Supplies – National Park Service.

WAPA - Hazmat Building - DOE - SW Western Power

WAPA - Lifting Device - DOE - Rocky Mountain

Specialty Lockers - Naval Nuclear Power

FA252116P0164 - ErgoMats - Patrick AFB

Specialty Cabinets - Puget Sound Naval Shipyard

Homeland Security - Security Seals

Bradley Components - Beale AFB

Stainless Steel Carts - Holloman AFB

Rustgo Movable Scaffold - Fort Bragg

Snow Plow and Fab - US Park Service - Olympic

HD Equipment Tires - US Park Service - Olympic

Custom Fabrication and Machining - US Navy


Estimated Annual Gross Sales:
$0 - 10 Million

Supplier to the Defense Industry:
Yes, we are a primary supplier

Number of Employees:
0 - 10

We are:
  • Veteran Owned
  • Other
  • Wisconsin Certified DVB / Service-Disabled Veteran-Owned Small Business

Import: No

Export: No


  • Automotive
  • Aviation and Aerospace
  • Defense Industry Supply Chain
  • Energy Systems
  • Food and Beverage
  • Forest Products-Packaging-Lumber
  • Foxconn
  • Lakeshore Manufacturing Cluster
  • Marine Manufacturing
  • Water Industry - Technology or Manufacturing
  • Wisconsin Wind Works


  • C-TPAT
  • Other: Wisconsin DVB / SDVOSB

Markets Interested in Serving

  • Aviation and Aerospace
  • Construction
  • Energy: Oil and Gas
  • Food and Beverage (FAB)
  • Paper Converting
  • Renewable Energy: Biofuels or Biogas
  • Transportation Manufacturing
  • Water Technology or Manufacturing


  • Components, Parts and Hardware
  • Distribution of Materials and Hardware - Wholesale
  • Education and Training
  • Manufacturer / Service
  • Manufacturing: Machinery and Equipment
  • Manufacturing: Machining, Fabrication/Tooling
  • Other
  • Material Handling

Interested In Categories:

  • Components, Parts and Hardware
  • Distribution of Materials & Hardware - Wholesale

Manufacturing Tier

  • Tier two companies are the key suppliers to tier one suppliers, without supplying a product directly to OEM companies. However, a single company may be a tier one supplier to one company and a tier two supplier to another company, or may be a tier one supplier for one product and a tier two supplier for a different product line.

Join the Directory

Increase your visibility and benefits for your company.

Register Now